“Minerva's Quant Playbook for AI Marketing” from “The Aperiam Podcast” by pods4.me

Daniel Saedi, Co-Founder and Chief Strategy Officer of Minerva, explains how two former quants are building an AI-powered unified media platform for brands. Daniel joins Corey Ferengul and Joe Zawadzki to discuss bringing Bridgewater and Citadel discipline to marketing, Minerva's 250 million-record consumer file spanning consumer and professional data, the data-leakage problem that undermines marketing models, fast decision models crossing over from finance, background agents that unify customer data without a chat box, the shift from selling data to selling AI, and why B2B marketers remain underinvested in digital channels.