“Ep 09 Charles H Green on The Partnership Edge” from “The Partnership Edge Podcast - Trust in Strategic Alliances” by pods4.me

“If you say one thing and do another, that's when the trust goes.” Charles Green is co-author of the landmark book The Trusted Advisor. He is the founder and CEO of the Trusted Advisor Associates and has spent five decades working in consulting, executive education and business strategy. He has helped organisations across professional services, financial services, law, technology and other complex relationship businesses build stronger, more trusted commercial relationships. He also wrote the book called Trust Based Selling, and co-authored The Trusted Advisor Fieldbook, Charles is perhaps best known for the Trust Equation. In this episode, we explore where Charles’s thinking connects with the findings from the Trusted Partnerships white paper and research. We discuss the practical actions leaders can take to turn trust from a good intent into a genuine way of working. Contact Us: admin@xtpmedia.co.uk Find out more : ·       The TrustedAdvisors Associates - https://trustedadvisor.com/ ·       CharlesH Green - https://trustedadvisor.com/our-team/charles-green ·       LinkedIn- https://www.linkedin.com/in/charleshgreen/ ·       Trust Tips -  https://trustedadvisor.com/trusttips ·       The Trust Test - https://trustedadvisor.com/build-trust/how-trustworthy-are-you Please leave us a review on Spotify, Apple Podcastsor your podcast-playing app. About XTP XTP helps organisations build trusted partnerships that work. We work with leadership and growth teams to navigate complex procurement environments, align commercial intent and establish partnerships that deliver long-term value rather than short-term transactions. Operating across both public and private sectors, XTP specialises in bridging the gap between buyers and suppliers, bringing private-sector pace, clarity, and commercial discipline to public sector challenges, while helping private-sector organisations succeed within highly regulated procurement frameworks. Our work focuses on trust by design: shaping behaviours, governance models and decision-making structures that enable partnerships to thrive in complex, high-value ecosystems. XTPMedia.co.uk